It is Advertising Week and KISS Rock Star/Marketing Guru Gene Simmons dropped by for an hour presentation on Tuesday at the Sony Centre for the Performing Arts in Toronto, Canada; part of the Institute of Communication Agencies’ annual forum. When it comes to getting business advice Simmons is a marketing genius. Simmons has flexed his marketing muscle by aligning the band with big brands like Nike, Visa, Nestle, the Holiday Inn and the Indy race series. Not to mention the merchandising empire he has built by licensing everything from coffee to coffins.
In the video Marketing Magazine Canada asks Simmons “What is your take on the state of advertising in North America.”
