Vanina does a great job of breaking down the specifics of a social media strategy. This is also an excellent example of document sharing with SlideShare. I have talked with many of you about the power of document sharing during my seminar. Consider publishing your documents like Vanina has on SlideShare and find out how you reach a larger, and interested audience for your information.

How to use slideshare publicly or privately:
1) Sign-up for an account at www.slideshare.com
2) Create your profile, and company details.
3) Upload Powerpoint presentations, add audio for a Webinar presentation
4) Upload Word docs.
5) Upload PDFs.

Now you have a central repository for all your document sharing, either internally (you keep your documents private) or display on your website and start viral document sharing (if you make your Slideshare public).