According to Mashable, there are over 56 million women using Facebook in the United States. “For marketers this means one very important thing,” Brette Borow, the president and founder of Girls Guide To, the “ladies only” guide to life, wrote for Mashable. “If you have a brand, product or company that targets women, Facebook is the place to be. Unfortunately, unless you’re a brand that every woman knows or loves, then just being on Facebook is not enough.”
Brette offers these 10 tips for marketing to women on Facebook:
1- Quality counts
2- Create an emotional connection
3- Provide Utility
4- Give fans a voice
5- Listen
6- Complement her life, don’t complicate it.
7- Don’t be redundant
8- Keep the shopping seamless
9- Remember: she’s a social shopper
10- Keep your fans in the loop
Women’s clothing designer and online retailer Hayden Harnett have done an impressive job of building and maintaining a loyal fan base for their gorgeous products. For more then two years this team honed these tips Brette recommends and then some with their transparent, customer engaging, social networking, with no sales pitches. My favorite is the stories and photos that customers share of their purchases. The entire product line is given proper names making it easy to personalize and have fun while creating a connection between the company and your wardrobe. If you want to find out more visit the Hayden-Harnett website, Twitter and Facebook.
Have tips or experiences for marketing to women online let us know, we would all love to hear them.
