Sometimes the simplest ideas and smallest budgets create big things. In August 2009 creative agency Forsman & Bodenfors devised a Facebook campaign strategy to launch a new IKEA store in Malmö Sweden. The objective was to also promote IKEA beyond Malmö. The agency created a personal profile page for the store manager, Gordon Gustavsson. Over a 2 week period 12 showroom images were uploaded to his photo album. The engagement with audiences started with a simple contest – the person who tagged their name on the products in the pictures first, won it. Of course once word got out (went viral) the demand for more IKEA pictures quickly grew. The pictures spread to thousands of people via profile pages, newsfeeds and links.
Instead of using a boring banner ad, IKEA engaged audiences and they became the advocates in promoting IKEA. This was all achieved by simply using Facebooks existing features of photo albums and tagging. The simplicity of this campaign strategy also makes you realize that social media reinforces the adage “A picture is worth a thousand words.”
What ideas does this inspire in you to create engagement and fun with your audiences to promote your business?
