Sometimes the simplest ideas and smallest budgets create big things. In August 2009 creative agency Forsman & Bodenfors devised a Facebook campaign strategy to launch a new IKEA store in Malmö Sweden.
Archives for November 2009
‘Tis the Season for Social Media and Holiday Shopping
Do you have your customer incentive programs all set for Christmas? Are your landing pages in place? Then start sharing the savings on social media. According to a recent study by Neilsen, 60 percent of shoppers will be looking for discounts and sales this holiday season. 17 percent will be looking for specials and deals [...]
Twitter Wants to Know What’s Happening?
Starting today you have a new question to answer on Twitter, “What’s Happening.” A minor change, but we want to know more then the fact that what you are doing is drinking coffee and eating a bagel?
The Ultimate Guide to Creating Social Media Press Releases
Are you still using the traditional press release? It goes without saying that social media has transformed the way we communicate, why not include your public relations strategy in the transformation.
Twitter Is LinkedIn To Enhance Your Business Use
LinkedIn has announced the integration of Twitter into its platform. This new feature will enable LinkedIn users to cross posts their status between the two services in real-time. It will be interesting to see how this new feature will enable and enhance the community on LinkedIn.
10 Most Popular Twitter Apps You Should Be Using
Getting the most out of Twitter is more then answering the question, “What are you doing” in 140 characters. Here is a list of Twitter apps developed to help enhance and optimize your Twitter experience, save you time – yes, it is possible, and maybe even make your tweets more interesting.
Social Media Demystified
The question I get most often is, “What is social media and how do I use it?” It is true that Social Media has become the hot topic for businesses. The question asked should be “What are social media?”, because social media is plural, for there are many components of social media just like there are many traditional media.



